Richter Strategy for the B2B sales journey

The Client Journey

Every client is on a journey. We have broken it into four parts.

First is everything that comes before the sales process.

This would include any activity that is aimed at finding and contacting the perfect people to sell to.

Next is sales.

There is a correct process for sales at every company, and each step of this process requires support.

Then comes internal communication and training.

Without a coordinated and well trained team, you can't deliver.

Finally there is customer experience.

In other words, taking great care of your existing clients.

Our services are real solutions for these four areas.

We move people to take the next step in their journey with your business. Keep reading to see how.

Move People

We move people with the power of aesthetics and communication.

By "move people" we mean motivate them to take action.

It takes something truly compelling to make someone do.

Aesthetic means "giving pleasure through beauty, of pleasing appearance".

In this sense, by "aesthetics" is meant beautiful things.

Communication is the act of conveying an idea from one point to another.

A communication could be said to be effective when the idea that is sent is received and understood exactly the same way.

At each stage of the Client Journey, there are countless places where you need someone to take action.

By creating the perfect communication and conveying it beautifully, we achieve this again and again.
Our solutions are built on this exact principle.

Real Solutions

Throughout the Sales Journey, you need to move people.

For example, moving someone to book a call with you.

We can help you find the right people and create the perfect content to make this happen.

Or perhaps getting a signature on a contract.

One area we excel in is providing truly effective sales enablement content.

Another would be training your people to operate as a team.

We pride ourselves in creating training material that actually works for some of the largest companies in the world.

We also love helping our clients take great care of their customers.

Customer experience conten can mean the difference between a flourishing relationship and one-and-done deals.

There are many others. However, our goal is simply to fill in the gaps in your entire client journey.

We create coordinated, beautiful and effective campaigns that complement what you are doing well, and find areas that are missing and comprehensively solve them. We organize these solutions in our Product Box.

The Product Box

We have arranged our services into a box, divided into quadrants.

When you become a client of ours, we help you where you need it most. This can be in any one or more of the quadrants below. The point is simply to ensure we are solving your biggest problems.

Click any quadrant below to find out more about our specific services within these areas of the Sales Journey.

Quadrant 1

Pre-Sales and Advertising

Quadrant 2

Sales Enablement

Quadrant 3

Internal Communication & Training

Quadrant 4

Customer Experience

Effective Strategy

We'd love to set up a call with you to walk you through our end-to-end strategy.