Providing the Baker Hughes sales team with a whole new level of support
In a complex and technical field, Richter is bringing vibrant solutions to engaging Baker Hughes prospects.
Providing the Baker Hughes sales team with a whole new level of support
In a complex and technical field, Richter is bringing vibrant solutions to engaging Baker Hughes prospects.
Baker Hughes

Introducing the Kymera in vivid, realistic detail that is undeniable.

Baker Hughes has a revolutionary product – the Kymera – but no effective way to support and showcase its capabilities. Richter's solution empowered the sales team, providing impactful tools for clear communication. The result? Enhanced engagement, education, and ultimately, increased sales success in a competitive market.


Sales Support



The project kicked off when Richter received an urgent call from Baker Hughes. The task at hand: transform technical drawings of the Kymera 6 drill bit into a compelling narrative that would drive sales.

With this focus of supporting the sales journey at front of mind, Richter dove into action. Collaborating closely with Baker Hughes engineers, our goal was not just to showcase the drill bit's features, but to create something that resonated with potential clients and the specific challenges of theirs that the Kymera would solve. As the animation came to life, Richter ensured every detail highlighted the Kymera 6's superiority. From its precision cutting to its advanced technology, every aspect was tailored to captivate audiences and support the sales process. Richter even provided still renderings to be used on the Baker Hughes website and promotional material.

A Richter still rendering being used to display the Kymera 6.

The unique challenges and incredibly detailed process of creating this asset are best summed up by Richter's lead animator, Nick Greenlee.

"From the get-go, our overall challenge was how to make the Mach 6 drill bit visually engaging and exciting while presenting the bit itself – and each key feature – with total accuracy.

Starting from a Baker Hughes 3D model, it was up to us to texture, light, and animate the model to be as life-like and cool as possible.  Every little detail, down to the precise way each cutter is textured, and each component rotates, had to be representative of how it looks & moves in real life.

The overall style is meant to convey “futuristic, high-tech”.  The music and animation had to “wow” the viewer – it’s a brand new, exciting product, so the video style must convey this emotion.

The biggest challenges were addressing the technical aspects, such as the 3D Tetrahedron Simulation Software.  In this scenario, it was our job to translate what their actual software simulates – which is meant to be more of a scientific tool than to look good - into an easy to digest, visually engaging animation."

The work paid off. What was created amounted to a powerful tool that truly drives home the Kymera 6's value proposition with every frame. This result was achieved because for us at Richter, it wasn't just about showcasing a product—it was about supporting the sales journey and ensuring that every potential client saw the Kymera 6 for the game-changer it truly is.

Almost immediately upon completion of the piece, the Baker Hughes team were able to present to key clientele at several events across the world. Signage for these events featured assets from this collaboration, and of course the video appeared prominently.

Baker Hughes presenting the Kymera 6 to key prospects in Kuwait.

The end result speaks loudly for itself. The team at Baker Hughes now has the exact tool they needed to bring this exciting new offering to market, and Richter will continue to strategically back up and surround this keystone video with further assets and everything needed to ensure the Kymera is a smashing success.



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