We did it! The videos were completed in time, on budget, and more beautifully than anticipated. The truth is, the story of how it was pulled off isn’t one of a quick trick, a “bright idea” that would save time, or of cutting corners. It came down to detailed planning, impeccable cooperation from Nature’s Sunshine, and most of all the Richter creative team - every writer, animator and editor - lending their shoulder to the wheel and getting it done.
Richter's lead copywriter, Greg Ward, was the only man for the job and turned out the scripts required in record time. Our voiceover artists and audio editor, Cal Henry, worked all hours of the day to record voiceovers and turn around edits within hours of them being requested, and a team of six different animators worked as one to pull off the impossible.
"One of the biggest challenges was not only the time, but consistency. The animators did an amazing job - everyone was collaborating and sharing files. If one thing shows up in video one, they shared it to make sure it was consistent throughout the series. Between 6 different people, we created a series of videos that went together perfectly. You can watch them back-to-back and they flow seamlessly."
Nick Greenlee Richter Lead Animator
To say that, as a company, Richter is proud of the miracle our creative team worked would be a huge understatement. The takeaway of this project is a simple one: if you have a project, Richter will get it done. You can count on it.