Richter presented a two part solution. First, we would create a live video featuring a narrative story, as opposed to a typical corporate "talking head". In the video we would present two different people, each responsible for administering the email systems in their business. One, working in a small firm would be looking for the ability to manage it themselves and know their employees and data are kept safe. The other, working in a larger firm, is looking for a robust and scalable solution that can handle the larger workload and still keep things totally secure.
This would then be cut as a contrast, going back and forth between each person to outline where they are the same and different. The resulting video is an engaging look into the real world reasons why someone at any size business would benefit from Mimecast's services.
Next, to back up this first video we would create a series of animated videos , each focusing on one specific service. For this sequence we worked with Mimecast and selected a characater animation style, once again with the aim of brining the stories of those benefiting from these services to life.
