Ryan needed to convey key information about the firm through an animated billboard. The format presented two main constraints: the runtime was just 10 seconds, and the composition space was quite wide and thin from the normal billboard size, requiring a layout that was both efficient and visually balanced. At the same time, the team was aligning on which messaging should be featured, so the content and design needed to be refined together.
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We led the process of shaping both the message and the visual structure. We distilled the content down to the essentials, established the hierarchy, and determined how each element would appear and move on screen. From there, we developed the layout, transitions, and motion sequencing to create a clear visual flow within the 10-second window. Every detail, including timing, spacing, and pacing, was considered to ensure the final piece was polished, intentional, and easy to absorb at a glance.
The tone throughout was intentional and polished—designed to stand out while maintaining Ryan’s professional presentation.
The final banner delivered a concise, visually engaging way for Ryan to communicate key information within tight time and space constraints. It captured attention, stayed true to the brand, and provided the team with a motion asset that could be used confidently across their channels.
Key Outcomes
