BD Biosciences is in the process of constructing two gorgeous new campuses in California, one in San Jose and another in San Diego. Needless to say, this is an enormous undertaking and will have lasting effects on the business, the employees at BD, and the communities to which they are moving.
When coming to Richter, executives at BD asked for help in creating internal communication content to orient their people, answer questions and build excitement for these incredible new facilities.
As a first step, it was clear that as well as the content itself, a central coordination point would be required for BD people to access it.
With this in mind, a series of videos was put into production. First was an overview that together with gorgeous 3D mockups of the new campuses, was able to convey the right message from BD leadership and orient the team. It was soon followed by another video about the BD initiative to gather feedback and allow BD team members to have a say in the actual design of their new home.
Next, it was time for the "hub" to be constructed. The Richter team put together a beautiful Real Estate Transformation Website that would not only showcase the new video content, but also provide access to clear and simple FAQs about the move, as well as articles about San Jose and San Diego, respectively.
The BD Biosciences Real Estate transformation is ongoing, and their team now has a single source of information about it that is expanding by the week. Lengthy FAQs are now organized and searchable, and key messaging from executives is now conveyed with typical Richter effectiveness. Internal messaging is now one less headache for the BD team.
