"Project Curie" is the name for BD's real estate transformation, an enormous initiative to set up beautiful new BD campuses in California and abroad. With Richter's help, BD crafted a comprehensive communication strategy to care for their people by providing a simple and easy to use information hub for everything concerning the move, from collecting employee input on campus design to answering questions about the campus locales.
When coming to Richter, executives at BD asked for help in creating internal communication content to orient their people, answer questions and build excitement for these incredible new facilities.
As a first step, it was clear that as well as the content itself, a central coordination point would be required for BD people to access it.
With this in mind, a series of assets were put into production. First was an overview video to compliment gorgeous 3D mockups of the new campuses. This was able to convey the right message from BD leadership and orient the team. It was soon followed by another video from leadership with further orientation about Project Curie.
The Richter team put together a beautiful Real Estate Transformation Website that displayed the new locations on an interactive map with information about each location, respectively. Of course all video content was hosted here, as well as an incredibly in-depth FAQs page about the move, which was organized and made simple to navigate.
It has truly been our pleasure to work with the entire BD team. A few of them were kind enough to share their thoughts on what working with Richter was like throughout Project Curie.
