After bidding with several vendors, Windstream chose Richter to execute their next series of commercial shoots. What they got was a full cinema quality production, complete with their very own knight in shining armor.
Services
Concept, Live Video Production
Client
Windstream
Year
2023
Our first commercial for Windstream Security Services Edge was shot on location in a beautiful cafe. It features our main character – the Knight in Shining Armor – protecting our protagonist as she surfs the net in a public place. The piece of course brings humor, but is a great reminder that Windstream's offering protects people all the time, not just at work.
In our second commercial, the Knight is back as the guardian for the whole team in an office. The Richter team scouted a gorgeous office location for this shoot, and were able to pull off many complex shots with multiple actors. In this second piece, we build on the omnipresence of the knight, representing the protection Windstream Security Edge provides.
For commercial number three, our hero is back to protect an emergency transaction at the hotel counter. Shot on location in a beautiful boutique hotel, the team were able to keep a consistent aesthetic to match the previous pieces, as well as deliver the all important punch line.
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