January 10, 2023

The way to attain anything

Written by
Robert Cornish

Since it's the beginning of the year and in the spirit of goal-making, here are a few thoughts related to goal attainment.

Years ago, I used to assess the week and assign targets based on where we ended up and what I need to do the following week.

After a while -- the comfort of time and the week made me lose track of the day. When you're trying to get somewhere -- no days are waste-able.

I realized as it relates to my goals and ambitions and targets that the only thing that matters is today.

You can plan for tomorrow. Next week. This month. But the only thing that matters is cramming those things into today.

Progress happens now.

You have to take the plan and mush it into today. Right now.

Today's battle plan is sacred.

Execute today. Make the call, write the chapter, email that person, record that podcast.

Tomorrow is only relevant when it’s today.

So the mission becomes -- how can I take parts of my overall goals and bring them into targets I can execute today to chip away at those each day until done?

Goals will not just happen. You have to force them into today.  

Years ago I realized in sales that this week doesn’t matter. Nor does the month or quarter. Today matters. And the actions done today to lead to the week, month and quarter.

Don’t peer off to the future. It’s a distraction from the now. Force your thoughts and actions to do it now.

This takes discipline and conditioning of your mind and thoughts and carried through to sweeping actions.

Don’t let your dreams slip away by operating on tomorrow. Force it in today. Make it happen.  

Do this and you will realize your goals.

— Robert

About Robert Cornish: Robert Cornish founded Richter in early 2008 to build an agency focused on communication strategies that support sales growth for business-to-business technology-related companies. Bootstrapped with zero capital in the middle of the financial meltdown, Richter went on to make the Inc 5000 list comprised of the fastest-growing companies in America five times. Richter made the Silicon Valley Fast 50 four times and the Entrepreneur360 award two times. Robert has been featured in Bloomberg Businessweek, Selling Power Magazine, Inc Magazine, and IDEA magazine. He's been a guest speaker for ACG Los Angeles, IASA Summit, West Point and has been interviewed for 33Voices, EnTRUEpreneurship Podcast, and IDEA Magazine by Northwood University. In 2012 Wiley & Sons published his book, What Works, about the lessons he's learned while growing his agency from start-up and navigating his way to a multi-million dollar agency. Robert currently owns five companies.

Get What Works on Audible here >>> https://adbl.co/2BvqS4I

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