Creating this holiday video required just a little bit of “Christmas magic.”
We split the project into two main parts - backgrounds and characters.
We created each scene background in Midjourney - using “Rankin/Bass Claymation” as the primary creative prompt to obtain that signature look. It was a painstaking process to get each background to look just right…but well worth the effort.
The characters themselves were based off an existing portfolio of 3D assets that we heavily modified. Everything from skin texture to wardrobe was custom built, and the animation itself was developed from the ground up…frame by frame, with stellar results.
All in all, it was a big creative effort - one that needed to happen in just 4 weeks! But with a little elbow grease, a lot of teamwork, and a sprinkling of holiday cheer, we made something that we think everyone will enjoy.