With all of the noise and news around the coronavirus, it makes a compelling case for remote training.
In 2020, a lot of companies are still meeting in person and training in-person which I understand.
There’s value being in-person.
But there are tools and platforms these days that have helped to make it less so.
Today, you can create a series of videos that follow an exact process or train someone from start to finish and deploy them through an LMS (learning management system) checking progress, seeing stats, seeing who finished and testing for aptitude and competence.
People are flooding YouTube to learn new things every day. Whether that be how to cook something, how to snowboard or learn to improve their math skills – all of these can be learned through YouTube videos.
They're used to online learning. The culture is shifting in this direction.
The nice thing about video is that it scales. You can train 1000 people simultaneously. And when you create the ideal training content, you can train the exact same way each time and through repetition, build consistent outcomes.
Difficult to accomplish in person.
Training is something that is continuous and needs to be done over and over to attain an exact outcome.
This means that having content created in video form is vital so you can deploy it over and over until people are applying it.
Similar to becoming great at anything – training takes practice and repetition.
Imagine having every step of the sales process mapped out followed by a series of training videos, in sequence that trains the team on the standard way to sell your SaaS software.
Now imagine a rep keeps getting stuck on a few key objections – so you send them back to the LMS to learn and re-learn the handling until they can competently overcome it.
Using video through LMS systems is easily the smartest, most efficient and cost-effective model today.
'We like to give people the freedom to work where they want, safe in the knowledge that they have the drive and expertise to perform excellently, whether they are at their desk or in their kitchen. Yours truly has never worked out of an office, and never will.' - Richard Branson
Let’s get your training program launched – here
About Robert Cornish: Robert Cornish founded Richter in early 2008 to build an agency focused on communication strategies that support sales growth for business to business technology-related companies. Bootstrapped with zero capital in the middle of the financial meltdown, Richter went on to make the Inc 5000 list comprised of the fastest-growing companies in America five times. Richter made the Silicon Valley Fast 50 four times and the Entrepreneur360 award two times. Robert has been featured in Bloomberg Businessweek, Selling Power Magazine, Inc Magazine and IDEA magazine. He's been a guest speaker for ACG Los Angeles, IASA Summit, West Point and been interviewed for 33Voices, EnTRUEpreneurship Podcast and IDEA Magazine by Northwood University. In 2012 Wiley & Sons published his book, What Works, about the lessons he's learned while growing his agency from start-up navigating his way to a multi-million dollar agency. Robert currently owns four companies.
Get What Works on Audible here >>> https://adbl.co/2BvqS4I
If you enjoyed this blog, share it on social.