The 8 Traits of Sales Greats

After extensive study into the titans of sales, I've come to understand the exact traits that make them what they are.

I've detailed the traits below, and I'm open to suggestions for traits you believe also contribute to making a great salesperson.

If the traits below are adopted, there is no doubt that endless sales opportunity will come from it, if they are diligently applied and not forgotten.


(1) Communication over Technique

Before a sales great utilizes any technique to sell, they have already honed and drilled their ability to communicate. That precedes all selling ability - the ability to talk, converse, to be on your toes with your communication. A salesperson who can't communicate cannot utilize any special techniques or skills taught to them.

(2) Never Stop

No matter the barriers the prospect gives them, they don't stop selling. The sale goes on, the race continues. Sales greats are the most persistent people you will ever meet. They've had thousands of calls where they were rejected, but they became great because they didn't stop.

(3) Anything is Better Than Nothing

A sale is a sale. Big or small, what matters is that a sale happened. Money exchanged hands. When companies start, if they fixate on a deal size that can't happen for specific prospects, they can lose that prospect. But if they can sell them on something, then do that, even if the deal size is smaller than expected.