• Robert Cornish

Increase your effort to exceed the environment

Right now there are a lot of predictions.


Some that are optimistic or overly positive and some that are essentially doom and gloom.

But the best thing you or I can do right now is accurately assessing the environment to be as factual as possible.


Then, once we’ve done that – simply adjust your effort to meet and exceed the environment.


That’s it.


We know the economic environment is going to shift. We simply need to accurately assess the change and then amp our efforts to offset the change.


As an analogy – you think about being on the best MLB baseball team for a season and then being traded to the worst. The environment changed. The challenge changed. You still need to win. So you’ll need to change your effort to meet the new environment.


That’s essentially what happened with the Oakland A’s as depicted in the movie and book, Moneyball. Billy Beane needed to work within the constraints he had to innovate. And he did and took the team to the world series.


There’s this great quote that I heard Marissa Mayer state years ago:

“Creativity Loves Constraints”

It’s true. When times are challenging – get creative. Innovate.

Increase the effort to exceed the environment.


Another amazing quote I heard is this:

“Tough times don’t last, tough people do”

Push beyond your comfort zone.


Take more effort to outwork the environment.


— Robert


About Robert Cornish: Robert Cornish founded Richter in early 2008 to build an agency focused on communication strategies that support sales growth for business to business technology-related companies. Bootstrapped with zero capital in the middle of the financial meltdown, Richter went on to make the Inc 5000 list comprised of the fastest-growing companies in America five times. Richter made the Silicon Valley Fast 50 four times and the Entrepreneur360 award two times. Robert has been featured in Bloomberg Businessweek, Selling Power Magazine, Inc Magazine and IDEA magazine. He's been a guest speaker for ACG Los Angeles, IASA Summit, West Point and been interviewed for 33Voices, 

EnTRUEpreneurship Podcast and IDEA Magazine by Northwood University. In 2012 Wiley & Sons published his book, What Works, about the lessons he's learned while growing his agency from start-up navigating his way to a multi-million dollar agency. Robert currently owns four companies.


Get What Works on Audible here >>> https://adbl.co/2BvqS4I


If you enjoyed this blog, share it on social.


Follow me on Medium and Linkedin and Quora and be sure to check out my latest podcast on iTunes called Revenue Leaders

Show More
  • Youtube
  • Vimeo
  • Facebook
  • Twitter
  • LinkedIn

Copyright ©2020 Richter10.2. All rights reserved.