Hustle or Hard-Sell?
Hustle: (n) "busy movement and activity." (v) "sell aggressively."
Hard-Sell: (n) "a policy or technique of aggressive salesmanship or advertising."
Hustle can be a few different things, it could be "work hard" or "sell like crazy". The often used term is perceived as "work very hard and don't stop" which is a true statement.
Hard-sell would be continuing to sell someone, and caring enough about them to to keep selling, no matter their obstacles.
Often hard-sell disappears when "hustling".
An individual gets 50 leads to sell, they "hustle" through them and get maybe four to five closed deals quickly. But the amount-per-sale and the number-of-highly-interested prospects suffers when you simply "hustle" through.
Many sales people tackle the easiest close first, and then "follow-up" with the harder ones occasionally, but the harder ones are usually the higher-valued prospects.
A combination of hustle and hard-sell are the key to a consistent flow of high-ticket deals closed.
Never stop working hard, but take care of each prospect, and care enough about them to continue selling despite their barriers.
No one wants to look like a hyper-active chipmunk, and the way to avoid that is to have speed - but understanding as well. Don't stop selling, but don't stop listening and urging the prospect further.
It's not "hustle or hard-sell" its "hustle and hard-sell".
Reach out to Richter to learn how we combine speed with effective messaging in our Strategic Relations program: