While speaking to one of my people here, I mentioned my view that I wanted to share which is that it is important how you react to this current environment.
I feel there are many people waiting for this to end. “When will this be over so we can get back to regular life” – as it relates to your business, it doesn’t matter. Focus on what you can do today to overcome this despite it ending or not. How can you pivot? How can you innovate?
It will end when it ends but right now, you need to find a way to build and succeed today, in today’s environment.
Next – I think there are people waiting for government payouts thinking this will help. It won’t or it will help very little so forget about it. Focus on succeeding regardless.
When I started my agency, we had zero working capital so I negotiated three months of free rent and we started selling. We had zero investment of any kind and the market just collapsed in 2008. It couldn’t have been harder to start a company but we did and we succeeded.
You can too. But you have to forget any notion of waiting for it to be over or anyone coming to help.
Instead – focus on what can be done today, regardless of circumstance, to win and succeed.
If you do this and you succeed regardless, you’re in a more causative position. If the situation then blows over faster than expected or you get government help in some form – it’s a cherry on top.
But you will have learned to overcome the situation and succeeded through the storm which is really the safest operating basis.
I was listening to a podcast over the weekend and Tony Robbins said a line I loved, he said
“If you look at the most basic key to achievement, it’s that you become obsessed about something. You start to think about it constantly. You start to desire it. In other words, you focus on it. Focus is power. Wherever focus goes, energy flows.” – Tony Robbins
I tend to agree and right now, it’s vital to focus on the right things. The things that will improve your business conditions.
Ask yourself the right questions. Rather than “what do I do?” ask “what do I want?” “How can I?”
Putting all of your focus and energy into solving the environment now regardless of any other external factor is what’s needed.
That may mean doing 4X what you were doing. Changing the audience you pursue. Altering how you earn revenue. Crowdsource fundraising.
Whatever it takes.
Adapt and take massive action.
About Robert Cornish: Robert Cornish founded Richter in early 2008 to build an agency focused on communication strategies that support sales growth for business to business technology-related companies. Bootstrapped with zero capital in the middle of the financial meltdown, Richter went on to make the Inc 5000 list comprised of the fastest-growing companies in America five times. Richter made the Silicon Valley Fast 50 four times and the Entrepreneur360 award two times. Robert has been featured in Bloomberg Businessweek, Selling Power Magazine, Inc Magazine and IDEA magazine. He's been a guest speaker for ACG Los Angeles, IASA Summit, West Point and been interviewed for 33Voices, EnTRUEpreneurship Podcast and IDEA Magazine by Northwood University. In 2012 Wiley & Sons published his book, What Works, about the lessons he's learned while growing his agency from start-up navigating his way to a multi-million dollar agency. Robert currently owns four companies.
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