• Devin Manuel

7 Tips to Increase Sales Through Video


1.

SEND YOUR VIDEOS TO YOUR PROSPECTS VIA ONE-ON-ONE EMAILS FROM YOUR SALES TEAM.

Emails with videos attached have a 300% higher open rate.

2.

INCLUDE YOUR VIDEOS ON LANDING PAGES THAT

ARE SPECIFICALLY FOR THAT PRODUCT OR SERVICE.

Landing pages with videos have a 41% increase in conversion rates.

3.

PUT YOUR VIDEOS ON SOCIAL PLATFORMS SUCH AS

LINKEDIN, FACEBOOK AND YOUTUBE.

An online presence boosts brand recognition and trust.

4.

USE YOUR VIDEOS TO ADVERTISE ON YOUTUBE AND

LINKEDIN PPC PLATFORMS.

Upload your list of ideal prospects into your PPC engine of choice

and target them specifically. You will see lower costs-per-conversion

and increased engagement.

5.

SEND YOUR VIDEOS OUT TO YOUR EMAIL LISTS VIA

EMAIL MARKETING PLATFORMS.

Video attachments in emails increase engagement. Executives

want a brief rundown of a product, not a six page sales pitch.

6.

SEND YOUR VIDEOS TO YOUR IDEAL PROSPECTS VIA

LINKEDIN DIRECT MESSAGING.

Send them a brief message with a link to your video. This method has higher engagement than regular text-based messaging.

7.

CREATE VIDEO CONTENT FOR EACH STAGE OF YOUR

SALES CYCLE.

To keep your prospects engaged and usher them smoothly through

your sales cycle, create video content for each stage that is to be sent

to the prospect as they travel through the sales cycle.

Richter shortens your time-gap between "contacted" and "closed" through our video production and Strategic Relations services. Learn more by watching the video below:


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