15 Sales and Marketing Video Statistics for 2019

1. 87% of businesses now use video as a marketing tool. (This figure has seen a sharp rise from 63% in 2017, and 81% in 2018.)

2. 91% of video marketers consider video an important part of their marketing strategy. That’s an increase from 82% in 2017 and 85% in 2018.

3. 83% of marketers say video gives them a good ROI (up from 78%in 2018.)

4. 94% of video marketers say video has helped increase user understanding of their product or service.

5. 81% of marketers say video has helped them generate leads.

6. 41% of marketers say that video has helped them reduce support calls.

7. 96% of people say they’ve watched an explainer video to learn more about a product or service.

8. 68% of people say they’d most prefer to learn about a new product or service by watching a short video. This makes video more popular as a learning tool than text-based articles (15%), infographics (4%) presentations and pitches (4%) ebooks and manuals (3%).

9. By 2022, online videos will make up more than 82% of all consumer internet traffic — 15 times higher than it was in 2017.

10. 59% of executives say they would rather watch a video than read text.