Help First


I was driving home the other night and was thinking about how my attention has been somewhat stuck on a personal life matter and my mind wandered a little to what so many people so often need -- help.

Whether it's business or personal, helping someone is so powerful and so frequently needed.

I thought about business and how some of the greatest salespeople I've ever run into, helped first then sold.

Not in a superficial way but genuine care and help. It really goes a long way.

I had a salesperson who once helped review my organization chart with me in detail and helped spot a few bugged areas before moving into his sales cycle. He happened to have a strong background in organizational development so he helped me with that situation and took the time to do so.

Not that long ago I had a call with a customer and listened for 45 minutes about a personal life situation for no other reason than to support and acknowledge him. That resulted in a loyal customer and friend.

It's so easy to become caught up in the "hustle" or cope of sales and perhaps overlook the power of helping first.

But if you'll take a step back and look at each cycle with fresh eyes and ask yourself -- how could I help each one? Then call them and find out how it's going? What challenges are they dealing with? Is there anything not going as expected?

Often asking questions will cause people to start communicating on a more candid level and eventually you'll spot something you can help with.

If you can help AND sell -- that's the best of both worlds.

“If you're not making someone else's life better, then you're wasting your time. Your life will become better by making other lives better.”

― Will Smith

Figure out who you can help today.

— Robert

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