Day 1


I read that Tom Cruise wakes up and pretends like he’s never made a movie, that he hasn’t made it yet and works like he’s starting from scratch. That’s how he tackles his day. Like he’s trying to make it.

Jeff Bezos acts like it’s day one all the time, as if they’re just getting started. He occupied a building called “Day 1” as a reminder that the company should always be in “Day 1” mode.

Daniel Ek,