I spend a lot of time talking to people directly responsible for revenue, sales or managing sales teams.
A consistent theme that comes up as a problem that needs to be solved is sales training.
More specifically — how to get the team to do what they are supposed to do at the right time and consistently to result in a consistent outcome.
This is where the video training campaign works well.
Imagine first mapping the entire sales journey from start to finish and then writing one continuous pitch from beginning to end to have everything the salesperson will need to say and do at every stage.