It’s easy to get hyper-focused on driving leads, and you should of course, but what’s the point of leads if your follow through game is lacking?
In other words, if the percentage of leads you close is very small, your percentage of waste is very high.
So you have to balance out your focus to not only drive new leads, but to also support the new and existing leads coming in with tools for your sales team that help them take each cycle through the stages and conclude each one.
The more emphasis you put on accomplishing this, the more you stretch your marketing dollars to make the work you’re doing more efficient and effective. Otherwise, the cost of acquisition remains very high and costs the company a fortune.
Here’s a short video we just completed that talks about our strategy that addresses this problem:
If you’d like to know more about this strategy, just call or email us:
By the way, here’s this year’s Christmas video. We still have some time to create one for your company if needed. You’d be amazed at how much business this kind of good will communication can bring in, and it’s a great way to show your customers that you care and appreciate their business: youtu.be/tJ4OgNQvrtk
Also, we have our year end special between now and Dec 31st, with discounts we only offer once a year. Call us for details. 727-447-3600.