It’s easy to get caught up with what you want to get.
I read a great book the other day that I’d recommend you grab called The Go-Giver.
I won’t spoil it but the basic gist is this — it’s the opposite of a go-getter.
This idea aligns completely with how I run our agency and how I truly feel about business. You have to give give give.
Yes — we need to take a profit. Yes, we need to make money but the fun of business, one of the great joys is helping people and companies by bringing as much value to the table as you possibly can.
It’s easy to get caught up in take take take, “what’s in it for me” type thinking but it’s a flawed approach — always has been and always will be.
The true champions in business are always givers. They end up winning the whole game because they enjoy it, are happier, have a great purpose, foundation and success all packaged together.
Observe any of the greatest companies and you’ll find this to be true.
There’s no question you can make money by take take taking but it’s less pleasurable, harder and a gritty path — and ultimately not worth it.
Find ways to give more to your customers. How can you help as many people as possible with as much value as possible?
This is the essence of success.
Focus first and foremost on what you can bring to the table. How can you help? What can you give?