• Nicole Pastore

3 Great Reasons You Should Use Videos In Your Marketing


If you aren’t already using videos in your marketing campaign, there’s no better time to start than the present. Business executives and professionals are dispersed now more than ever, so capturing and retaining their attention is difficult. Videos have statically proven to be the most effective way to engage your intended audience.

Online videos are quickly becoming the best tool for sales and marketing by a landslide. Here are just three of the reasons why both small and large businesses are utilizing videos:

  1. Videos are being watched by your audience every single day: YouTube alone has over 4 billion video views per day, and 75% of executives watch a work-related video on business websites at least once a week. Why is everyone watching videos? They have the ability to convey a vast amount of information which otherwise might be complicated or confusing in a simple and easy-to-follow format.

  2. Video is search engine friendly: It’s not just people who love videos, search engines love them too. Most companies spend a tremendous amount of time, effort and money getting people to their website. Creating video content that is connected your website, whether it’s a Christmas video or an introductory explainer, will definitely help boost your existing marketing efforts.

  3. Effective videos create sales: The statistics alone tell the story: 64% of website visitors are more likely to buy a product online after watching a video. And 90% of users say that seeing a video about a product is helpful in the decision-making process. The creation of an effective video can help turn those viewers into buyers.

For more statistics on video marketing, please visit: https://vimeopro.com/richter10point2/video-campaigns/video/120121060.


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