Have you worked in my industry?


Have you worked in my industry?

When we talk to new prospects about starting a video project, the first question we’re asked without fail, is: “Have you worked in my industry?” This seems extremely logical. However, and here’s the rub, it’s totally irrelevant!

The truth is, at this point we have worked with so many different companies in so many different industries that the answer is most likely “yes” anyway, but why would I say this seemingly vital point doesn’t matter?

The answer is twofold:

  • You live and breathe what you do. We don’t need to replace that knowledge. There is no amount of videos we could make in your industry that would replace your knowledge of what you do every day. Our job is not to become an expert in your field, but rather to hear the insight from you and distill it into the most effective communication possible.

  • We’re a communications agency. Communication is what we do. Our video production team is top-notch, but the truth is that there are a lot of talented visual artists out there that could make you a beautiful video. What we bring to the table that’s truly unique is an ability to take even the most complex subject matter and make it approachable, understandable and effective. It’s this that has put us on the Inc. 5,000 list 4 years running, and kept our clients coming back again and again to work with us. It simply doesn’t matter what industry or topic, our team knows how to talk to people the way they like to be talked to.

To sum up, the creation of your videos is a team effort, and you will be consulted throughout. You bring the expertise in your industry, and we’ll transform it into something like lightning in a bottle.

The final result will be you talking, relaying your message better than you imagined you could.


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