Have you ever watched a commercial on TV and thought to yourself “where are they going with this?” or “what are they even selling?” Then, a few seconds later, the logo is proudly presented while you’re still left putting the pieces of the puzzle together as to what was actually communicated.
Often, the industry can get so caught up in being catchy, trendy or aesthetic that they forget the entire purpose of the video — to enlighten your audience.
Whether it’s a series of onboarding videos or a quick explainer for your website, clear communication that is catered directly to your audience is vital.
Copywriting is the difference between just a “pretty” video and an effective one. Businesses today spend a tremendous amount of time trying to get in front of the right people, so anything other than effective is a waste of both time and money.
There are multiple things to take into account when creating a video script, but at the end of the day, the writing should always have a
strategy in mind. Audience, direction, goals for the video, and yes aesthetics, are all things that need to be considered to really communicate a message in a way that elicits a response.
Our team of expert copywriters understands how vital that strategy is in creating an effective video.
We have seen time and time again, especially for B2B companies, that they have so much to say, yet they’re not actually saying the right things that resonate with their audience. Or worse, they created a series of videos that have no common thread, consistency, or direction. All issues that could be avoided with the help of a professional writer who understands how to navigate all of these moving parts.
After 4000 videos created for happy clients, our goal is never to create “just a video.” It’s to create a specific strategy with effective communication at it’s core that gets results.
Let us see what we can create for you!