10 Different Ways Your Company Can Use Video


So, you’ve already heard that video is an essential, need-to-have tool in your marketing arsenal more times than you count. And by this point, you’re basically convinced and ready to take the plunge, but need some guidance as to what type of video you should create.

Good news! After producing over 4000 videos for companies large and small all over the world, we definitely have some ideas. The list below highlights 10 of the most popular and effective ways we’ve seen videos used. We guarantee that your company will immediately benefit from at least a handful, if not all of the below.

Consumer Facing:

  1. Company Overview / Value Prop – An engaging, dynamic way to let new customers know what your company is all about and how you can help them.

  2. Explainer – Pretty self-explanatory (pun intended). This is an effective tool for illustrating complex (or not) products and services in a simple, compelling way through illustration, motion graphics, and/or live footage! Ideally, you should have a dedicated explainer video for each product/service you offer.

  3. Demo – Whether they serve as training tools for your staff, or showcase your product in action, these helpful videos definitely really bring your products and services to life.

  4. How it works – A behind-the-scenes look at your manufacturing process, technology, software, etc. This is especially helpful for complex technology/software/IT solutions or c