The Best Thing You Can Do For Your Business

I’m constantly amazed at the number of websites I visit that don’t have a short, effective video prominently positioned on their homepage. This is especially true for B2B companies, whose value proposition may not be as easy to understand as Doritos or Nike. Asking people to take even two minutes to read your website copy and wrap their heads around what you do, and more importantly, what you can do for them, is asking too much in this age of information overload.