An overview of some common challenges BD customers are facing and how the breadth and depth of BD's solutions is a key factor in building new relationships with them.
Chapter 2: The BD Effect in Action
Duration: 1:12
Examples of key buttons and advantages to inform clients about the ways BD can help them achieve their goals.
Chapter 3: How to Use the BD Effect
Duration: 1:55
Learn from business development veterans how they use the BD effect to open new conversations and handle questions with prospective clients.
Chapter 4: Maximize the BD Effect
Duration: 0:28
An introduction to the suite of accompanying materials to be used in conjunction with these Masterclass videos.
Chapter 5: Our Ask of You
Duration: 0:35
A simple request for BD personnel on how to maximize the BD effect and create the best possible outcomes for their clients.