Our end-game is your revenue growth.
The ideal scene is having everything you need through the entire B2B sales journey from start to finish to ensure you’re getting the outcomes you need and want. This is our singular mission with our enterprise program.
Case Study: Training Sales Teams for New AT&T Service
AT&T and DIRECTV were launching a new online streaming service, DIRECTV NOW. They needed help creating consistent training materials for their sales teams.
We had initial discussions with the team and found that there we’re inconsistencies related to the sales journey starting with how the team on the ground is trained. There were discrepancies with what reps said and did which lead to disparate results.
We started the approach to solve the entire sales journey with training the sales team through the entire sales process from start to finish to ensure they said and did the right things at the right time. We created a sequential video campaign that’s internally facing solely meant to train the sales team from start to finish in an engaging way so it can be used over and over creating a repeatable model.
Once the sales team was trained to ensure consistency, our next mission was to solve every single element in the sales journey to ensure they attained the outcomes needed which included deploying video, copy, ad-pages and external campaigns.
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