Blog

Jun 9

Advertising's Basic Purpose

"The only purpose of advertising is to make sales... ...It is not for general effect. It is not to keep your name before the people." Sci...

Devin Manuel

Apr 16

Message Over Design

There is an ongoing debate on whether the message is superior to the design, or vice versa. Art departments were common in all ad agencie...

Devin Manuel

Apr 3

How to Polish a Rock

Patience and skill are all it takes to polish the common stone. But the more advanced, jagged-edged stones require something more. In sal...

Devin Manuel

Apr 2

The 8 Traits of Sales Greats

After extensive study into the titans of sales, I've come to understand the exact traits that make them what they are.

Devin Manuel

Apr 1

There Are No Brakes in This Race

In sales, the analogy of the "race" is often used as other companies are in contest to land the prospects you are targeting as well.

Devin Manuel

Mar 30

How to Catch a Fly with Chopsticks

In sales, this concept of catching a fly with chopsticks is similar to how the novice salesperson sees himself landing a huge client.

Devin Manuel

Mar 26

Is Remote Sales the Future?

Millions of people across the country are working from home right now selling, marketing, delivering, etc.

Devin Manuel

Mar 20

Adding Rocket Boosters to B2B Sales

How to strap a rocket to your B2B sales strategy.

Devin Manuel

Mar 19

Hustle or Hard-Sell?

The difference between hustle and hard-sell, and which one gets results in sales.

Devin Manuel

Mar 16

The Most Dangerous Sales Distraction

There is nothing more dangerous to sales than a self-generated distraction.

Devin Manuel

Mar 10

How to Stay Afloat During a Crisis

How to stay ahead in B2B sales during the COVID-19 crisis.

Devin Manuel

Mar 9

Cut Through the Noise

Why prospects don't want to buy, and how to solve it.

Devin Manuel

Mar 6

B2B Sales Systems that Scale

A simple solution to a complex problem.

Why Prospects Aren't Interested in Your Solutions

Devin Manuel

Mar 5

Why Prospects Aren't Interested in Your Solutions

The real reason prospects lose interest and don't buy your products or services.

Devin Manuel

Mar 3

The Best Sale to Make

My CEO recently published a great video covering this topic, one thing stuck out to me in particular...

Devin Manuel

Jan 22

59% of Executives Prefer Video

Per WordStream (qualified presenter of marketing statistics) 59% of executives agree that if a video and text are available for the same ...

Devin Manuel

Jan 10

The Ideal Sales Cycle: Confidence

Many sales cycles are created to barrage a potential prospect with droves of information and results from the sellers products. Creating ...

Devin Manuel

Oct 9, 2019

5 Qualities of Effective Sales Media

In many sales teams, media is vital to generate the right amount of interest - just enough - to get an "in" with the prospect. Without ef...

Devin Manuel

Sep 4, 2019

7 Tips to Increase Sales Through Video

1. SEND YOUR VIDEOS TO YOUR PROSPECTS VIA ONE-ON-ONE EMAILS FROM YOUR SALES TEAM. Emails with videos attached have a 300% higher open rat...

15 Sales and Marketing Video Statistics for 2019

Devin Manuel

Aug 30, 2019

15 Sales and Marketing Video Statistics for 2019

1. 87% of businesses now use video as a marketing tool. (This figure has seen a sharp rise from 63% in 2017, and 81% in 2018.) 2. 91% of ...

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