"The only purpose of advertising is to make sales... ...It is not for general effect. It is not to keep your name before the people."...

There is an ongoing debate on whether the message is superior to the design, or vice versa. Art departments were common in all ad...

Patience and skill are all it takes to polish the common stone. But the more advanced, jagged-edged stones require something more. In...

After extensive study into the titans of sales, I've come to understand the exact traits that make them what they are.

In sales, the analogy of the "race" is often used as other companies are in contest to land the prospects you are targeting as well.

In sales, this concept of catching a fly with chopsticks is similar to how the novice salesperson sees himself landing a huge client.

Millions of people across the country are working from home right now selling, marketing, delivering, etc.

How to strap a rocket to your B2B sales strategy.

The difference between hustle and hard-sell, and which one gets results in sales.

There is nothing more dangerous to sales than a self-generated distraction.

How to stay ahead in B2B sales during the COVID-19 crisis.

Why prospects don't want to buy, and how to solve it.

A simple solution to a complex problem.

The real reason prospects lose interest and don't buy your products or services.

My CEO recently published a great video covering this topic, one thing stuck out to me in particular...

Per WordStream (qualified presenter of marketing statistics) 59% of executives agree that if a video and text are available for the same...

Many sales cycles are created to barrage a potential prospect with droves of information and results from the sellers products. Creating...

In many sales teams, media is vital to generate the right amount of interest - just enough - to get an "in" with the prospect. Without...

1. SEND YOUR VIDEOS TO YOUR PROSPECTS VIA ONE-ON-ONE EMAILS FROM YOUR SALES TEAM. Emails with videos attached have a 300% higher open...

1. 87% of businesses now use video as a marketing tool. (This figure has seen a sharp rise from 63% in 2017, and 81% in 2018.) 2. 91% of...