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Why you're not closing sales

Just to get right to it, it’s really two things: You don’t ask. (No, you don’t) You make the buying too hard Ok, let's break those down further. You don’t as...

Why you're not closing sales

People don't buy video

Through the years we’ve produced over 7000 videos, but I’ve never sold “video” and would never suggest that that’s what we do. I often say people don’t buy “...

People don't buy video

The Blank Storyboard

Nothing in my job as an animator is more intimidating than a blank storyboard. I make my own - a plain sheet of 8.5x11 split into nine rectangles by quick st...

The Blank Storyboard

Why I Love Being a Richter Animator

When people ask what I do, I always start out by explaining that I have the best job in the world. It’s a glib line, and it’s meant to be, but it’s also abso...

Why I Love Being a Richter Animator

Two rules to killing it at Richter

When I first started as a scriptwriter with Richter in 2012, I was told that there were two main rules to do my job well...

Two rules to killing it at Richter

Richter Productions’ New Baby

Richter Productions just got a new baby. The Blackmagic Ursa Mini Pro!

Richter Productions’ New Baby

How to find your next customer

When I was in college, I worked for a car dealership in Dallas. One of the brands we sold was Saab. I was talking with my manager one day and for whatever re...

How to find your next customer

The Third Dimension

What is the third dimension? First, a brief and totally factual history lesson: “But suppose we extend the square beyond the two dimensions of our own unive...

The Third Dimension

Who are you talking to?

Communication is a powerful entity. It can inspire deep emotions, persuade immediate action and invoke uproarious laughter. It can also be confusing, maddeni...

Who are you talking to?

Get Caught Speeding

I think it goes without saying that when it comes to business, speed is king. You can provide the most amazing products or services in the world, but if it t...

Get Caught Speeding

Start Searching for Alignment

Start Searching for Alignment

Message Over Design

There is an ongoing debate on whether the message is superior to the design, or vice versa. Art departments were common in all ad agencies from the 1940s onw...

Message Over Design
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