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22

A Message to Garcia

The following passage is an essay written in 1899 by Elbert Hubbard called “A Message to Garcia”. After its original publication as a magazine article, it was released as a pamphlet and became hugely popular, selling over 40 million copies and being translated into 37 languages.


As a result, “taking a message to Garcia” was for years a popular expression in American slang and business circles. While it is less common to hear of “taking a message to Garcia” in modern business practice, it is a core principle we abide by at Richter.



HISTORICAL CONTEXT


With tensions growing between the United States and Spain (which then ruled Cuba), the President saw value in establishing contact with the Cuban rebels, who could prove a valuable ally in case of war with Spain. To accomplish this, he needed someone to make contact with Calixto García, one of the rebel leaders.


A senior officer suggested Andrew Rowan, who traveled to Cuba via Jamaica. Rowan met Garcia and established a rapport, garnering information from Garcia, who was eager to cooperate with the Americans in fighting the Spanish.



UNCOMMON WORDS AND PHRASES


Being written in 1899, some of the language contained in A Message to Garcia is no longer in common usage. The following is a list of uncommon words and phrases, listed in their order of appearance. 


Read through all definitions before reading A Message to Garcia for the first time, then refer to them as needed.


Perihelion

The point in the orbit of a planet, asteroid, or comet at which it is closest to the sun.


Insurgents

Rebels or revolutionaries.


Vastness

Enormousness: unusual largeness in size or extent or number.


Telegraph

A system for transmitting messages from a distance along a wire, especially one creating signals by making and breaking an electrical connection.


Oilskin

Heavy cotton cloth waterproofed with oil.


McKinley, William

25th President of the United States, from 1897-1901.


Eternal

God, used with “the”.


Well-nigh

Almost.


Slipshod

Characterized by a lack of care, thought, or organization.


Dowdy

Not neat; shabby.


By hook or crook

Phrase meaning, “by any means necessary”.


Mayhap

Maybe.


Memorandum

A written record or communication, as in a business office.


Correggio

Antonio Allegri da Correggio (1489-1534), Italian Renaissance painter.


Fishy

Causing doubt or suspicion.


Bismarck

Otto von Bismarck (1815-1898), statesman responsible for forming the German Empire.


Law of Average

While not necessarily true, a term used to express belief that random events will “even out”. For instance, if you flip a coin and land on heads three times in a row, one might say, “per the Law of Average I think I’ll get tails this time!”


Infirmity

Physical or mental weakness.


First-mate

Second-in-command of a ship.


Knotted

A knot is a hard place or lump, especially on a tree, at a point from which a stem or branch grows. “Knotted” means containing these hard places or lumps.


The bounce

Being fired abruptly.


Stenographer

Someone skilled in writing in shorthand or taking dictation.


Maudlin

Self-pityingly or tearfully sentimental.


Denizen

An inhabitant or occupant of a particular place.


Frowsy

Scruffy and neglected in appearance.


Ne’er-do-well

A person who is lazy and irresponsible.


Threadbare

Becoming thin and tattered with age.


Firebrand

A person who stirs up trouble or sparks a revolt.


A-slumming

Put up with conditions that are less comfortable or of a lower quality than one is used to.


Board

The provision of regular meals when one stays somewhere, in return for payment or services.


Rapacious

Aggressively greedy or grasping.


High-handed

Using power or authority without considering the feelings of others.


Missive

A letter.


Aught

Anything at all.



A MESSAGE TO GARCIA


IN ALL THIS CUBAN BUSINESS THERE IS ONE MAN STANDS OUT ON THE HORIZON OF MY MEMORY LIKE MARS AT PERIHELION. WHEN WAR BROKE OUT BETWEEN SPAIN AND THE UNITED STATES, IT WAS VERY NECESSARY TO COMMUNICATE QUICKLY WITH THE LEADER OF THE INSURGENTS. GARCIA WAS SOMEWHERE IN THE MOUNTAIN VASTNESS OF CUBA - NO ONE KNEW WHERE. NO MAIL NOR TELEGRAPH MESSAGE COULD REACH HIM. THE PRESIDENT MUST SECURE HIS COOPERATION, AND QUICKLY.


What to do!


Someone said to the President, "There’s a fellow by the name of Rowan will find Garcia for you, if anybody can."


Rowan was sent for and given a letter to be delivered to Garcia. How "the fellow by the name of Rowan" took the letter, sealed it up in an oilskin pouch, strapped it over his heart, in four days landed by night off the coast of Cuba from an open boat, disappeared into the jungle, and in three weeks came out on the other side of the island, having traversed a hostile country on foot, and delivered his letter to Garcia, are things I have no special desire now to tell in detail.


The point I wish to make is this: McKinley gave Rowan a letter to be delivered to Garcia; Rowan took the letter and did not ask, "Where is he at?" By the Eternal! there is a man whose form should be cast in deathless bronze and the statue placed in every college of the land. It is not book-learning young men need, nor instruction about this and that, but a stiffening of the vertebrae which will cause them to be loyal to a trust, to act promptly, concentrate their energies: do the thing - "Carry a message to Garcia!"


General Garcia is dead now, but there are other Garcias.


No man who has endeavored to carry out an enterprise where many hands were needed, but has been well nigh appalled at times by the imbecility of the average man - the inability or unwillingness to concentrate on a thing and do it. Slipshod assistance, foolish inattention, dowdy indifference, and half-hearted work seem the rule; and no man succeeds, unless by hook or crook, or threat, he forces or bribes other men to assist him; or mayhap, God in His goodness performs a miracle, and sends him an Angel of Light for an assistant. You, reader, put this matter to a test: You are sitting now in your office - six clerks are within call.


Summon any one and make this request: "Please look in the encyclopedia and make a brief memorandum for me concerning the life of Correggio".


Will the clerk quietly say, "Yes, sir," and go do the task?


On your life, he will not. He will look at you out of a fishy eye and ask one or more of the following questions:


Who was he?


Which encyclopedia?


Where is the encyclopedia?


Was I hired for that?


Don’t you mean Bismarck?


What’s the matter with Charlie doing it?


Is he dead?


Is there any hurry?


Shan’t I bring you the book and let you look it up yourself?


What do you want to know for?


And I will lay you ten to one that after you have answered the questions, and explained how to find the information, and why you want it, the clerk will go off and get one of the other clerks to help him try to find Garcia - and then come back and tell you there is no such man. Of course I may lose my bet, but according to the Law of Average, I will not.


Now if you are wise you will not bother to explain to your "assistant" that Correggio is indexed under the C’s, not in the K’s, but you will smile sweetly and say, "Never mind," and go look it up yourself.


And this incapacity for independent action, this moral stupidity, this infirmity of the will, this unwillingness to cheerfully catch hold and lift, are the things that put pure Socialism so far into the future. If men will not act for themselves, what will they do when the benefit of their effort is for all? A first-mate with knotted club seems necessary; and the dread of getting "the bounce" Saturday night, holds many a worker to his place.


Advertise for a stenographer, and nine out of ten who apply, can neither spell nor punctuate - and do not think it necessary to.


Can such a one write a letter to Garcia?


"You see that bookkeeper," said the foreman to me in a large factory.


"Yes, what about him?"


"Well he’s a fine accountant, but if I’d send him up town on an errand, he might accomplish the errand all right, and on the other hand, might stop at four saloons on the way, and when he got to Main Street, would forget what he had been sent for."


Can such a man be entrusted to carry a message to Garcia?


We have recently been hearing much maudlin sympathy expressed for the "downtrodden denizen of the sweatshop" and the "homeless wanderer searching for honest employment," and with it all often go many hard words for the men in power.


Nothing is said about the employer who grows old before his time in a vain attempt to get frowsy ne’er-do-wells to do intelligent work; and his long patient striving with "help" that does nothing but loaf when his back is turned. In every store and factory there is a constant weeding-out process going on. The employer is constantly sending away "help" that have shown their incapacity to further the interests of the business, and others are being taken on. No matter how good times are, this sorting continues, only if times are hard and work is scarce, the sorting is done finer - but out and forever out, the incompetent and unworthy go.


It is the survival of the fittest. Self-interest prompts every employer to keep the best - those who can carry a message to Garcia.


I know one man of really brilliant parts who has not the ability to manage a business of his own, and yet who is absolutely worthless to anyone else, because he carries with him constantly the insane suspicion that his employer is oppressing, or intending to oppress him. He cannot give orders; and he will not receive them. Should a message be given him to take to Garcia, his answer would probably be, "Take it yourself."


Tonight this man walks the streets looking for work, the wind whistling through his threadbare coat. No one who knows him dare employ him, for he is a regular firebrand of discontent. He is impervious to reason, and the only thing that can impress him is the toe of a thick-soled No. 9 boot.


Of course I know that one so morally deformed is no less to be pitied than a physical cripple; but in our pitying, let us drop a tear, too, for the men who are striving to carry on a great enterprise, whose working hours are not limited by the whistle, and whose hair is fast turning white through the struggle to hold in line dowdy indifference, slipshod imbecility, and the heartless ingratitude, which, but for their enterprise, would be both hungry & homeless.


Have I put the matter too strongly? Possibly I have; but when all the world has gone a-slumming I wish to speak a word of sympathy for the man who succeeds - the man who, against great odds has directed the efforts of others, and having succeeded, finds there’s nothing in it: nothing but bare board and clothes.


I have carried a dinner pail and worked for day’s wages, and I have also been an employer of labor, and I know there is something to be said on both sides. There is no excellence, per se, in poverty; rags are no recommendation; and all employers are not rapacious and high-handed, any more than all poor men are virtuous.


My heart goes out to the man who does his work when the "boss" is away, as well as when he is at home. And the man who, when given a letter for Garcia, quietly take the missive, without asking any idiotic questions, and with no lurking intention of chucking it into the nearest sewer, or of doing aught else but deliver it, never gets "laid off," nor has to go on a strike for higher wages. Civilization is one long anxious search for just such individuals. Anything such a man asks shall be granted; his kind is so rare that no employer can afford to let him go. He is wanted in every city, town and village - in every office, shop, store and factory. The world cries out for such: he is needed, and needed badly - the man who can carry a message to Garcia.


- THE END -