Robert Cornish

Founder & CEO

Robert founded Richter in 2008, and what started as a small scrappy agency has grown to become a multi-year fast growth Inc 5000 company with a client list that includes some of the largest tech related companies in the world. Robert's role is centered around forming the vision, driving growth, and improving the products and services that push Richter to become the world leader in our field.

Recent posts by

Robert

Storytelling is Selling

Storytelling is Selling

Part of selling is storytelling. I was speaking to my VP today about an example I saw from another company that essentially commoditized w...

People don't buy video

People don't buy video

Through the years we’ve produced over 7000 videos, but I’ve never sold “video” and would never suggest that that’s what we do. I often sa...

How to solve problems

How to solve problems

Somewhere along the line, I realized this one powerful lesson: Problems are only problems in present time. In other words, when you’re de...

Why you're not closing sales

Why you're not closing sales

Just to get right to it, it’s really two things: You don’t ask. (No, you don’t) You make the buying too hard Ok, let's break those down f...

Start Searching for Alignment

Start Searching for Alignment

There are buyers, you’re just not calling them

There are buyers, you’re just not calling them

There are buyers in the market ready to buy but no one reaches out.

How to find your next customer

How to find your next customer

When I was in college, I worked for a car dealership in Dallas. One of the brands we sold was Saab. I was talking with my manager one day...

The dying art of customer service

The dying art of customer service

Close your eyes and think about the last 3 great customer service companies you interacted with...

Burn the ships

Burn the ships

There’s a lot of noise and commotion around the government PPP program for small and medium businesses.

Projects worked on by

Robert

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