Devin Manuel
Director of Marketing
As a southern kid from Louisiana, I knew little of marketing and advertising growing up. All I knew is that I wanted to learn how these companies communicate to people and made me want to buy from them. I started my marketing journey as a junior intern at a London-based ad agency, a far cry from my Louisiana home. I learned rather quickly that you have to precisely craft communication for the audience you want to reach if you want them to hear you, and I took that philosophy everywhere I went. I worked as a creative director in medical marketing, which required precise communication, and then moved into B2B tech marketing. Joining Richter was the best decision I ever made, since not only do I get to craft communication for large B2B companies to hear, but we also get to craft communication for them to use and move their audience.
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Recent posts by
Devin
Advertising's Basic Purpose
"The only purpose of advertising is to make sales... ...It is not for general effect. It is not to keep your name before the people."...
The 8 Traits of Sales Greats
After extensive study into the titans of sales, I've come to understand the exact traits that make them what they are.
Is Remote Sales the Future?
Millions of people across the country are working from home right now selling, marketing, delivering, etc.
Message Over Design
There is an ongoing debate on whether the message is superior to the design, or vice versa. Art departments were common in all ad...
There Are No Brakes in This Race
In sales, the analogy of the "race" is often used as other companies are in contest to land the prospects you are targeting as well.
How to Polish a Rock
Patience and skill are all it takes to polish the common stone. But the more advanced, jagged-edged stones require something more. In...
How to Catch a Fly with Chopsticks
In sales, this concept of catching a fly with chopsticks is similar to how the novice salesperson sees himself landing a huge client.
Hustle or Hard-Sell?
The difference between hustle and hard-sell, and which one gets results in sales.