Director of Marketing
As a southern kid from Louisiana, I knew little of marketing and advertising growing up. All I knew is that I wanted to learn how these companies communicate to people and made me want to buy from them. I started my marketing journey as a junior intern at a London-based ad agency, a far cry from my Louisiana home. I learned rather quickly that you have to precisely craft communication for the audience you want to reach if you want them to hear you, and I took that philosophy everywhere I went. I worked as a creative director in medical marketing, which required precise communication, and then moved into B2B tech marketing. Joining Richter was the best decision I ever made, since not only do I get to craft communication for large B2B companies to hear, but we also get to craft communication for them to use and move their audience.