Devin Manuel
Director of Marketing
As a southern kid from Louisiana, I knew little of marketing and advertising growing up. All I knew is that I wanted to learn how these companies communicate to people and made me want to buy from them. I started my marketing journey as a junior intern at a London-based ad agency, a far cry from my Louisiana home. I learned rather quickly that you have to precisely craft communication for the audience you want to reach if you want them to hear you, and I took that philosophy everywhere I went. I worked as a creative director in medical marketing, which required precise communication, and then moved into B2B tech marketing. Joining Richter was the best decision I ever made, since not only do I get to craft communication for large B2B companies to hear, but we also get to craft communication for them to use and move their audience.
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Recent posts by
Devin
5 Qualities of Effective Sales Media
In many sales teams, media is vital to generate the right amount of interest - just enough - to get an "in" with the prospect. Without...
The Common B2B Sales Struggle | And The Solution
Sales teams around the world often have a mutual struggle - not being in front of only the most compatible buyers. A lot of time and...
7 Tips to Increase Sales Through Video
1. SEND YOUR VIDEOS TO YOUR PROSPECTS VIA ONE-ON-ONE EMAILS FROM YOUR SALES TEAM. Emails with videos attached have a 300% higher open...
How to Solve the "Inconsistent Message" Problem
"People don't scale. When you're training - having someone attempt to say the same thing over and over to repeat the message is...
15 Sales and Marketing Video Statistics for 2019
1. 87% of businesses now use video as a marketing tool. (This figure has seen a sharp rise from 63% in 2017, and 81% in 2018.) 2. 91% of...
The Ideal Sales Cycle: Confidence
Many sales cycles are created to barrage a potential prospect with droves of information and results from the sellers products. Creating...
Video is the backbone of B2B sales in 2019
It’s no myth that research-backed, professionally crafted videos are the most effective way of selling a product to a B2B company’s...
The Two Steps to Get The Close
“There's two sales. Sale number one is communication. The second sale is selling.” Robert Cornish | CEO of Richter Richter CEO, Robert...
59% of Executives Prefer Video
Per WordStream (qualified presenter of marketing statistics) 59% of executives agree that if a video and text are available for the same...