Devin Manuel

Devin Manuel

Director of Marketing

As a southern kid from Louisiana, I knew little of marketing and advertising growing up. All I knew is that I wanted to learn how these companies communicate to people and made me want to buy from them. I started my marketing journey as a junior intern at a London-based ad agency, a far cry from my Louisiana home. I learned rather quickly that you have to precisely craft communication for the audience you want to reach if you want them to hear you, and I took that philosophy everywhere I went. I worked as a creative director in medical marketing, which required precise communication, and then moved into B2B tech marketing. Joining Richter was the best decision I ever made, since not only do I get to craft communication for large B2B companies to hear, but we also get to craft communication for them to use and move their audience.

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Recent posts by

Devin

5 Qualities of Effective Sales Media

5 Qualities of Effective Sales Media

In many sales teams, media is vital to generate the right amount of interest - just enough - to get an "in" with the prospect. Without...

The Common B2B Sales Struggle | And The Solution

The Common B2B Sales Struggle | And The Solution

Sales teams around the world often have a mutual struggle - not being in front of only the most compatible buyers. A lot of time and...

7 Tips to Increase Sales Through Video

7 Tips to Increase Sales Through Video

1. SEND YOUR VIDEOS TO YOUR PROSPECTS VIA ONE-ON-ONE EMAILS FROM YOUR SALES TEAM. Emails with videos attached have a 300% higher open...

How to Solve the "Inconsistent Message" Problem

How to Solve the "Inconsistent Message" Problem

"People don't scale. When you're training - having someone attempt to say the same thing over and over to repeat the message is...

15 Sales and Marketing Video Statistics for 2019

15 Sales and Marketing Video Statistics for 2019

1. 87% of businesses now use video as a marketing tool. (This figure has seen a sharp rise from 63% in 2017, and 81% in 2018.) 2. 91% of...

The Ideal Sales Cycle: Confidence

The Ideal Sales Cycle: Confidence

Many sales cycles are created to barrage a potential prospect with droves of information and results from the sellers products. Creating...

Video is the backbone of B2B sales in 2019

Video is the backbone of B2B sales in 2019

It’s no myth that research-backed, professionally crafted videos are the most effective way of selling a product to a B2B company’s...

The Two Steps to Get The Close

The Two Steps to Get The Close

“There's two sales. Sale number one is communication. The second sale is selling.” Robert Cornish | CEO of Richter Richter CEO, Robert...

59% of Executives Prefer Video

59% of Executives Prefer Video

Per WordStream (qualified presenter of marketing statistics) 59% of executives agree that if a video and text are available for the same...

Projects worked on by

Devin