Advertising's Basic Purpose

"The only purpose of advertising is to make sales... ...It is not for general effect. It is not to keep your name before the people." Sci...

The 8 Traits of Sales Greats

After extensive study into the titans of sales, I've come to understand the exact traits that make them what they are.

Is Remote Sales the Future?

Millions of people across the country are working from home right now selling, marketing, delivering, etc.

Message Over Design

There is an ongoing debate on whether the message is superior to the design, or vice versa. Art departments were common in all ad agencie...

There Are No Brakes in This Race

In sales, the analogy of the "race" is often used as other companies are in contest to land the prospects you are targeting as well.

Adding Rocket Boosters to B2B Sales

How to strap a rocket to your B2B sales strategy.

How to Polish a Rock

Patience and skill are all it takes to polish the common stone. But the more advanced, jagged-edged stones require something more. In sal...

How to Catch a Fly with Chopsticks

In sales, this concept of catching a fly with chopsticks is similar to how the novice salesperson sees himself landing a huge client.

Hustle or Hard-Sell?

The difference between hustle and hard-sell, and which one gets results in sales.