Devin Manuel

Director of Marketing

A Louisiana native, Devin grew up with a passion for business and marketing as his parents consulted for medical practices most of his life. He began his marketing journey at age 17, apprenticing for a Florida-based agency. After learning from the ground up he earned the role of Creative Director at 20 years old for a large medical marketing agency based in Atlanta. His tenure at that agency included the VP of Expansion role for 8 months before joining Richter as our VP Marketing.

Recent posts by

Devin

Message Over Design

Message Over Design

There is an ongoing debate on whether the message is superior to the design, or vice versa. Art departments were common in all ad agencies from the 1940s onw...

There Are No Brakes in This Race

There Are No Brakes in This Race

In sales, the analogy of the "race" is often used as other companies are in contest to land the prospects you are targeting as well.

Adding Rocket Boosters to B2B Sales

Adding Rocket Boosters to B2B Sales

How to strap a rocket to your B2B sales strategy.

How to Polish a Rock

How to Polish a Rock

Patience and skill are all it takes to polish the common stone. But the more advanced, jagged-edged stones require something more. In sales, not every prospe...

How to Catch a Fly with Chopsticks

How to Catch a Fly with Chopsticks

In sales, this concept of catching a fly with chopsticks is similar to how the novice salesperson sees himself landing a huge client.

Hustle or Hard-Sell?

Hustle or Hard-Sell?

The difference between hustle and hard-sell, and which one gets results in sales.

The 8 Traits of Sales Greats

The 8 Traits of Sales Greats

After extensive study into the titans of sales, I've come to understand the exact traits that make them what they are.

Is Remote Sales the Future?

Is Remote Sales the Future?

Millions of people across the country are working from home right now selling, marketing, delivering, etc.

The Most Dangerous Sales Distraction

The Most Dangerous Sales Distraction

There is nothing more dangerous to sales than a self-generated distraction.

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