Point of Care

TRADE SHOW

The team at @Point of Care came to Richter needing a video on an extremely tight timeline for their largest trade show of the year.

Challenge

They had a complex value proposition and needed the piece to catch the attention of the convention attendees, convey that message effectively and lead to deeper conversation.

Solution

The solution was simple. The Richter team swung into immediate action, crafting a custom script and animating the video in record time to meet our client's deadline. 

Result

Upon completing the project, Richter received the following letter from our client:


"Just wanted to send a quick note of thanks. We debuted our @Point of Care whiteboard video this week at the mHealth Summit in Washington, DC. It’s a crucial industry meeting for us - the largest event of its kind, convening a diverse international delegation of mobile and connected health, focusing on technology, business, research and policy. Mobile, wireless, digital, wearable, telehealth, gaming, connected health and consumer engagement - it’s all there and all relevant to us and to our clients and partners.


The video that you created with us was a major draw for us – where other companies sat in their booths waiting for potential partners or clients to approach, we garnered tons of attention with the video looping. It provided exactly what we wanted – a simple, easy to understand snapshot of what our @Point of Care platform is and a segue into deeper conversations.


Several people told us they stopped because of the video. Others commented specifically on how well done the video was.


All in all, meeting our very tight timeline (ahead of schedule!) gave us the opportunity to effectively use it where and when we needed to. This was only our first step – we have every expectation that as we deploy the video (in press releases, on our website, in meetings, at other conferences) we will continue to effectively and succinctly expose our stakeholders to @Point of Care.


THANK YOU! We are looking forward to working with you again."

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