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“Promotion is as easy as setting up a page on MySpace, Facebook or other social
networking sites.” - Sir Richard Branson, Virgin Group, excerpted from his book,
Business Stripped Bare.
Richter10.2 Media Group
- Services and Purpose
The following lists out our services and the purpose for each in
a defined manner that will help to conceptually understand what we
do here at Richter10.2 Media Group.
Social Media Press Kit- A personal
relations tool, contact management and seamless opt-in tool that
helps build a community and make our clients fully accessible to
their public, while fully in communication, to improve relations
and cultivate business, as well as provide real time information
via Twitter Status updates. The Social Media Press Kit (SMPK) is
a perfect tool for account reps and executives to personally improve
their relations with their target public audience.
Here are a few examples:
www.whywebpr.com/vincealexandre
www.whywebpr.com/peterrabanus
www.whywebpr.com/adamrooke
www.whywebpr.com/hans
Web PR Campaigns- To build a full PR blitz that generates attention and attracts
interest to make the client known using every tool available online
like social media, video, press releases, micro-blogs, blogs, RSS
feeds, directories, website facelifts, social media press kits, social
media press rooms and social bookmarking. This builds the entire
web PR foundation for the client so it may be used to promote and
make their company known as well as build a community of their target
public audience. A video overview can be found at www.richter10point2.com/sales
Web PR Management- This is the full utilization and consistent updating
of the Web PR campaign to build a community for our clients of their
target public audience to make introductions and relations with each
connection in order to create interest and want. In addition, we
make news well known using blogs, articles and micro-blogs, press
releases, update video, update social media sites with the latest
news and promotions, bookmark any and all new sites, create buzz
and attract interest from our client!s target public audience that
will result in reaches for our client that can be converted into
sales revenue.
Website Re-Design with Social Media
Applications- This
is our service to improve existing sites to bring the PR and aesthetic value
up to compliment the overall Web PR campaign and to brand the overall aesthetic
image of the campaign. This is a must these days to be sure that your site
reflects your company image and helps convey your company the way you want
it to. In addition, we add Social Media applications such as buttons to “Follow Me on Twitter, Become a Fan on Facebook, Join us on Linkedin,
Read our Blog or Subscribe to our RSS Feed, Bookmark this page on Digg, Delicious”
etc. These are quickly becoming vital aspects of your website and business to
improve profitability by keeping your company on the cutting edge and make your
company fully accessible to your target public audience.
The Product:
The product for Richter10.2 Media Group of all of our services is to simply make our
client known to their target public audience and build relations that result in reaches for
their product or service which can be converted into sales revenue. Our job is to make
strategic connections, build visibility to attract attention, make introductions and build
relations with our client!s target public audience so we create profitable opportunities for
our clients. We do this expertly by using all of the available tools online to find or create
a presence, build a community and seek out our client!s target public audience and
introduce our client to them to effectively make them known and create interest in our
client!s products or services. The new model for business online is a dialogue rather
than a one way conversation. The web PR campaign we create gives every client an
exceptional platform from which to begin that dialogue with your target demographic,
opening the door for future PR and marketing campaigns, customer feedback initiatives,
contests and any other promotional activities.
Explanation and Examples of Key Tools:
Twitter - This is a Micro-Blog. Twitter is a tool to which you can post your latest status in
160 characters or less. The easiest way to explain what Twitter is would be to relate it to
a newspaper headline. The newspaper industry is a trillion dollar industry built off of
selling the entire newspaper from headline news. The headline would be a status
message. The status message or headline creates interest which with a link included
can generate traffic to any site you would like to promote.
Facebook - This is quickly becoming the most in demand social media site on the
internet today. There are currently around 160 million users on Facebook. Facebook
has a personal page and business page which can be created to build a community and
promote your company. While many are familiar with using Google to search for
companies among other items, you can just as easily search for “Dentist” on Facebook
and pull up the people in your network which leads to presence and community.
If you don!t have one, the chance of capturing that market is lost.
MySpace - This is similar to Facebook with a slightly different demographic.
The use and purpose is similar. MySpace can be fully customized to look and feel
like your actual website.
LinkedIn - This is one of the top business networking sites that allow businesses
to connect to other businesspeople and make introductions to help cultivate new
business opportunities. Every Fortune 500 company is on LinkedIn today. If used
correctly, LinkedIn can generate a huge amount of business leads and reach for
your product or service.
Blogs - The purpose of blogging is to create postings that are helpful and interesting to
the prospective reader so overall readership increases and your target public audience
subscribes to your blog. This helps generate interest in you, your company and your
products or services if done correctly. Blogs also read well on top Google searches and
can be used as a platform to establish you and your company as an opinion leader in
the field.
RSS Feeds - An RSS Feed is a Really Simple Syndication which is best described as a
simple online newspaper. You can subscribe to articles or authors you like and read
content that you prefer to read. This can arrive in your email inbox or be read using an
online feed reader similar to getting your daily newspaper. If your articles on your blogs
are written to be interesting and informative, the chances of your target public
subscribing to the RSS Feed increases.
Video - These days, web video is in high demand. More and more people are viewing
video rather than simply reading your website and so the level of importance has
dramatically increased. Video, if done correctly can spread quickly online to create
interest and generate reach for your products or services.
Social Bookmarking - The same way that you would bookmark a website on your
computer!s web browser, there are now online sites called Social Bookmarking sites
such as Digg, Delicious, and Technorati that allow its users to bookmark their favorite
sites on the internet. This creates interest for those sites and makes them accessible to
others on the various social bookmarking sites.
Web Press Releases - This is a tool to make your company!s news broadly known
online to promote and create interest in your company based on your latest news or
events. Web Press Releases can quickly spread across the entire web if done correctly
and go well beyond traditional media outlets.
Mission Statement
Richter10.2 Media Group is a PR firm. Our mission is to make strategic introductions
and causatively put our client together with their target public audience so a profitable
opportunity can occur.
What Others Have to Say About Richter10.2 Media Group
I honestly think you guys are on the forefront of an enormous service potential.
People are just now figuring out how to use social networking for business purposes
and there will be millions of companies willing to pay someone to set it all
up and customize it for them (just like websites at one time). I told him this
service, this time, next year will be three times as expensive. That being said,
um when you guys go public, I want ground floor pricing on your stock. :) Look
forward to working with you!
Katrina Turner
Waiora - Communications Director
I have googled my name and BOSS on the web - WOW! I’m everywhere! THANKS
GUYS!! This is really impressive… I had no idea there were so many networking sites
out there. Coincidentally, (as you guys know, there are no coincidences!!) a day after
the google sites went up, I got a call from a HUGE prospective client in MN regarding a
HUGE opportunity that would fill up one of our call centers alone in the Philippines….
Hmm, the timing!!! !I went from Zero to Hero overnight on the web!
C. K.
BOSSpecialists International
When I received a cold call from Robert Cornish regarding web media, I had no idea
what to expect.! I was concerned about some of the entries that showed up when
someone did a Google search of my name. Little did I know that something could be
done about it.! He did the same Google search and assured me that it could be fixed.! I
told him to go ahead and do it.! Richter10.2 Media Group fixed the problem.! It wasn't
necessarily easy. But Robert and Wil Seabrook told me that no matter what, they would
keep on working on it until it was fixed and I was fully satisfied.!Well, they fixed it, and
they fixed it so well that I've hired Richter10.2 Media Group to do a full campaign for
me.! They have the expertise, the enthusiasm, and the dedication to get the job done
right. I'm very happy that Robert called me.
Lee N. Sheldon, DMD
Why, last week I had an interesting and thought provoking conversation with Robert
Cornish, with Richter10.2 Media Group and he simply blew me away with his 10 or 15
point approach to helping you roll out a PR campaign on-line; where at the end of it,
people would get to see you and your company well positioned on all the major web
spaces like Google, Yahoo, FaceBook, Linkedin, Youtube, etc.
What does it take for someone to begin talking about you? ... like I am here. What do
your customers think about you and ... is what you do for them really solving a
"significant" problem they might or might not know they have. The kicker is ... that when
you solve it, you bring forth a satisfaction they were not expecting.
Paul D’Souza
I checked out my name and things look good! !Thanks very
much for your help. ! It was actually pretty cool- the other night my daughter
(she's 8) and I were on the computer together and I said to her, "Elana, do you want to see
what happens when you Google my name?" !She looked at me with this very
curious look like she was thinking, "You can't Google Dad. That's only for
people like Miley Cyrus." !I pulled up my name and she was blown away. !It
was great for the both of us !:-)
Thanks again for the help!!
Please visit us on the web at www.alternacareinc.com
Dr. Rob :-)
Chiropractor
I needed to find an investor or loan or something to help me get my business started
and open. One of my potential partners was doing some research on me and asked
someone she was referred to. She looked for me online and found nothing but great
results. She said I was professional, had great experience and was very interested
herself in the venture. This was all from her online search. We ended up working
together and I will be open for business very soon thanks to the Web PR campaign
by Richter10.2.
Renee Cornish
Owner - WareHaus Boutique (Featured in DuPont Registry)
Promoting online with a good online Web PR program with Richter10.2
may be a good idea for you.
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