Safelite – A Real CEO, Virtually Speaking

When Safelite set out to tell the story of their CEO, Renee, they didn’t want a typical executive bio. They wanted something with heart, personality, and a bit of digital flair. So together, we got to work bringing that vision to life.

The concept was simple but clever: let the real Renee introduce herself, then hand things off to her animated avatar to carry the rest of the story. The challenge? Creating a digital version that felt true to Renee and aligned with Safelite’s brand.

Working closely with the Safelite team, we fine-tuned every detail of the avatar—from her expressions to the visual style—to strike the right balance between playful and professional. Meanwhile, Safelite’s team captured the live-action footage for the intro and outro and recorded clean, high-quality voiceover audio for the animated portion.

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Animating Leadership: The Journey of Renee, Reframed

Key Deliverables

• Concept development and creative direction
• Avatar design and development tailored to Safelite’s brand
• Post-production, including motion design and animation
• Integration of live-action footage and animated sequences

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The Solution

With assets in hand, our team took over post-production. Using After Effects and a bit of digital wizardry, we blended live-action and animation into a seamless, stylized narrative. The transitions between real-life Renee and her virtual counterpart were designed to feel natural and intentional, keeping viewers engaged while visually reinforcing the message: leadership evolves, but authenticity stays the same.

We kept pacing tight, visuals on-brand, and the storytelling focused on both Renee’s personal journey and her leadership philosophy, delivering a story that resonated far beyond the screen.

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Result

The final video provided a fresh way to spotlight Renee’s journey and vision, while also showcasing Safelite’s willingness to embrace creativity and technology.