Over and over I notice many people and companies are out of communication or at least have lethargic communication systems. What I mean by that is that they are slow to the draw. Slow to reply. Slow to take action or don’t take any action at all.

Communication is the very essence of business as well as the economy. The more you can create and the faster you can get it going, the more revenue flows.

Currently it seems there is quite a problem with communication. As a business owner myself, I value the importance of communication to be extremely high. I demand from my staff that a lot of communication go out to the world and more specifically, to our target audience. I also demand that we handle communication rapidly, as fast as we can to handle it and keep our flows moving fast.

If I get an email related to someone interested in our company, we instantly reply to move the cycle forward. Phone calls are returned the same day and everyone in the company has a mobile device that allows for immediate response via email at any given time. Additionally, we developed the Social Media Press Kit (http://whywebpr.com/smpk) for the purpose of making ourselves more accessible in every imaginable way be it text message, email, Skype, Facebook, Linkedin or to download our communication details through a vCard.

We rate communication highly. However I have noticed that not everyone operates this way. People delay in getting back via email or phone. They are slow to communicate many times if at all. This type of operating procedures hurts them and their company. Procrastination has no place in the business world. Slowness is not a strength and being out of communication is damaging.

Take a look at your communication systems this week and test them. Do you immediately respond to emails? Phone calls? How much communication are you sending out to the world daily? Your company? Is that enough?

If handled, your revenue will skyrocket. Get yourself and your company into communication with the world. Send communication out, even if you simply start by sending out 6 hand-written letters per week or 10 emails to introduce yourself to people you would want to do business with. Get communication flowing and fast.

-Robert Cornish
CEO Richter10.2 Media Group

Making your companies products or services known to the correct target public (audience) in order to gain interest and reach has been traditionally the most difficult part of sales.

How do your prospective clients find out about your company? How do you make the initial contact or the initial introduction to cultivate interest?

Times have changed. What used to work – going to companies door to door to get an appointment or cold calling a specific prospect to try to get 2 minutes are not as effective as they once were. New rules of business etiquette have interupted these strategies. People are busy and they don’t want to be interupted with univited visits or random phone calls.

We have experienced over and over that the name of the game is relationships and making smart introductions to the right people. The online world and more specifically, new media, has created an avenue to replace old systems of making introductions and building relationships with new ways that are generally acceptable in this day and age.

You don’t have to email blast 1000 people to hope for a response rate of 1-2% – you only need to make one connection, one introduction to the right person with the right message to penetrate and gain interest and reach.

The methods of reaching out to prospective clients and making your company a known quantity as well as sparking interest have changed. Successfully adopted and utilized correctly will dramatically change your sales as well.

I am quite sure that the title of this blog is a little off beat but stay with me for a second…. I realized the other day that fleas have a very strong strategy after doing a little homework on them due to one of my animals having them and I have been in full on warfare with the fleas ever since.

If we take the flea approach to business management we would discover many valid points related to a strong business strategy and operational management discipline. So here are the fleas rules of engagement:

1. Persist – Never ever ever give up. The name of the game for any business owner or any person in business for that matter is sheer persistence. Persist on a given target no matter what the obstacle is and you WILL achieve your goals. Fleas persist and persist and persist putting their enemy into apathy and winning small victory after small victory until their opponent is in defeated and most likely moves or burns their house down.

2. Growth – Focus on ways you can grow, always. How can you expand your company, expand your team and spread your reach as far as possible. Always focus on aggressive growth targets and never contract. Strength in numbers. More staff, more clients, more market share, more awareness, more PR, promotion, advertising etc. Fleas always grow and spread until they have dominated and taken over the desired territory

3. Speed – Do it fast! Don’t hesitate for anything. Don’t delay decisions. Make fast decisions and even faster actions. Speed is the secret to your expansion. Slow actions relate to slow thinking and a slow company that gets sluggish. Be fast, use speed as your ally and be nimble. Fleas don’t hesitate to pounce on their target, they move fast and grow fast quickly taking over what was once a virgin territory to attain their victory.

4. Attack your targets – Focus on what your targets or goals are and attack them head on. Don’t get distracted. Write them down and focus on what you are exactly going after. Be relentless with your targets until they are attained and checked off. Fleas focus on what they are going after and attack with ferocity in numbers to completely take over the target (cat or dog)

5. Become resistant to attacks – Develop a level of immunity. Don’t let attacks on you bother you or hurt your momentum. It’s all business and part of the game. You will get attacks from competition or complaints from clients or other means of attacks. Don’t let them phase you. Become resistant and continue to grow and expand regardless of the attacks. This will knock your enemies into complete apathy which will allow you to grow more. Fleas become incredibly resistant to sprays or shampoos or anything for that matter that tries to stop them.

6. Work in teams – Always work in teams. Work well and coordinate with your team. Business is a sport – treat it that way. Build your teams, encourage your teams and develop your teams skills. Take your targets down as a team. Make sure your entire team understands and acknowledges the agreed upon goals and work together toward them. Fleas are experts at working in teams that build and build until they have completely taken over the target.

Here is to a prosperous 2010 with a flawless application of the flea management principals.

Cheers

-Robert Cornish

A few months ago I had a question about the Internet and so I did a little research and read the entire Wikipedia page

http://en.wikipedia.org/wiki/Internet

It was a great experience since I deal with the Internet every single day as do most of us.

I have found over and over that many people have mixed up concepts, mistaken the Web for the Internet or just generally didn’t have a full concept of what it is and how it works.

My advice to you is to take the time to read the entire Wikipedia page about the Internet, it will dramatically improve your undertanding of it and help clear up any concepts you had that may have been inaccurate.

-Robert Cornish

Happy Holidays from the team at Richter10.2 Media Group!

The NEW Social Media Press Kit is here. We have added a “Text Me” feature that allows anyone to send you a text message to your mobile phone instantly and you can reply directly to their phone. This new Social Media Press Kit has ever feature you could need to network yourself or your company, illicit communication from prospective clients, provide all the information one could need about you or your company while making you and your company completely social media ready.

We also re-vamped the Social Media Press Kit site that explains the kit itself in detail, you can view that site here,

The Social Media Press Kit also comes with an email signature button that will help gain attention for you every time you send an email.

To learn more about the Social Media Press Kit, get in touch

Richter10.2 Media Group

When pondering the question….. “I could hire a firm or do it myself in house….” the thing that immediately pops to my mind is reality. While you may be thinking …. gee … I could save a few bucks if I had some of my staff handle this “in-house” … here are a couple points to consider:

- What is the learning curve

- Who is going to handle it and aren’t they already busy doing what they should be doing

- If you hire someone, what is the ramp up, how much will it costs and is it comparable?

The reality is that while many things sound like a good idea to “handle in-house” – you most likely will way under-estimate the time and money involved.

You should always spend you time and money on your core competency only – which is whatever it is that you do best. The other stuff should be left to specialists like accounting firms, public relations agencies, ad agencies etc. Why work harder when you can work smarter?

Be realistic when looking at initiatives within your company and estimate the situations correctly before making bad decisions related around the “idea” of saving money. It’s easier to pay the money and spend your time making more money anyway. Don’t waste precious time and resources on initiatives that you really shouldn’t be spending any time on

-Robert Cornish

Clearwater, FL- Web PR Company Richter10.2 Media Group launches a new organic lead generation service, putting the “people” back into social media. The new product called Strategic Introduction Services is part of the third phase of their unique web public relations formula.

Richter10.2 specializes in using every available cutting edge internet tool and platform to create a footprint for clients online that goes well beyond a simple website. Using their line of custom sales and information products, coupled with sites like Facebook, Twitter, LinkedIn and other popular destinations, they organically help clients build up a thriving network of the exact audience they want to reach.

“In today’s technological society, where the internet fits in your back pocket and people are being bombarded with messages every hour of their day, it’s difficult to know what will impinge,” says Robert Cornish, Chief Executive Officer of Richter10.2 Media Group. “Our new Strategic Introduction Service positions the client perfectly to create interest in the exact demographic they’d most like to reach. This is the laser guided missile approach that is fast replacing the old shotgun methods of traditional marketing and PR.”

About Richter10.2 Media Group LLC

Web PR (http://www.richter10point2.com) company Richter10.2 Media Group, LLC, was established in April 2008 in Clearwater, Florida, by co-founders Robert Cornish, CEO and Wil Seabrook, COO. They are a new media PR agency. They build strategic online PR strategies that use new media as a platform to communicate with their clients’ target public in order to build authentic relationships and create business opportunities. They are focused on gaining the maximum amount of attention for each client while utilizing every tool available to make their client known to the exact target audience most likely to need that client’s products and services. Their mission is to make strategic introductions and causatively put their client together with their target public audience so a profitable opportunity can occur. For more information visit http://www.richter10point2.com/our_firm.asp

It’ that time of year again when companies frantically try tio wrap up sales, collect income and push statistics for the year end bonuses, expenses and overall revenue numbers. Although it is such an improtant time of year, consistently I have found companies to become slow and lazy around this time. They seem to be hard to reach and have developed a bad case of procrastination…. The line “We will look into this after the new year…” seems to come up all too frequently…

Now is the time to promote! Get the word out and get in front of your target market fast! Saving all of your money and not spending money is not a strategy! Your focus should be on how to get in front of your target market audience to stay on their radar and close deals like crazy before the end of the year. Your company, your people and the entire economy is dependant upon large amounts of production, sales and revenue around this time of year so my strong recommendation is for you to promote. Promote your brand, promote your company, promote your products and services, promote in order to get new reaches, new sales and new revenue before the year is out.

If you have been operating in lazy mode or procrastination mode, my advice is to knock it off, pull up the socks and get into action now! While you wait for next year… there are thousands of companies and people making it happen now….this year!

Happy Holidays!

-Robert Cornish

Upon receiving a rather rude email the other day for no valid reason, I felt compelled to write a blog about manners and etiquette in business.

I have personally found that more and more people are willing to be rude and obnoxious via email without thinking about the consequences of what they are typing. So, I would like to put forth an idea….. imagine that one day you become the president of the USA or any country for that matter. Now imagine being scrutinized by the public which results in revealing past emails that were nasty to past business contacts. You would be judged by the way you deal with people and how you may deal with key contacts such as foreign leaders or the public at large.

You really never know who is going to one day see your emails and how you conduct yourself in business so my advice is to maintain your personal PR with everyone you deal with. Be polite, cordial and friendly. Treat others the way you want to be treated. Grant others respect. These points will take you a long way in life and business. Hopefully this blog article reaches those who need it most.

Warm regards,

-Robert Cornish