So, I’m sure you have heard the buzz about the Social Media Press Kit, one of the newest and most advanced tools to maximize your business presence on the Web. Now there’s an even more comprehensive tool that works in conjunction with the Social Media Press Kit – the Social Media Press Room.

The Social Media Press Room is a dynamic information and resource center for companies, products and services. All of the vital information that relates to the company can be accessed here including press releases, blogs, videos, social media and new media pages, real time Twitter status updates, company bio and links to Social Media Press Kits within the company. This is a cutting-edge press room for the digital age, providing all of the information and resources anyone could want or need about a company and its products and services.

It is built directly into the company website with a simple navigation link to the full press room site. Use the Social Media Press Kits for individual sales agents or top executives in your company, and then have a Social Media Press Room representing your entire company for the maximum amount of Web and PR presence. The purpose of this tool is to fully highlight the company.

Get your target public’s attention through all of the top social media sites on the web, with one main “room” linking to them all.

Ali Magnano

Director of PR

Richter10.2 Media Group

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Recently, I found a really cool new Twitter tool that got me so excited I just had to write a blog about it! Twitpic। It’s how you Tweet pictures.

As you know, the thing about Twitter is that, unlike Facebook or Myspace, you can only have ONE picture, and that’s your default। How frustrating! Well, now with Twitpic, you have a whole album online that you can Tweet and share with other Tweeters.

Now, what kind of pictures would Tweeters most like to see tweeted? Breaking news, humorous ones and Twitpics by celebs were some of the top viewed. Like on-the-scene twitpics of a shuttle launch! (click here) Or the king of Twitter, Ashton Kutcher (@aplusk) tweeting his own photos, of course. (click here)

Now, you can start using Twitpic to expand your Twitter influence।

Ali Magnano

Director of PR

Richter10.2 Media Group

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I’ve been doing some research and have found that if you want the most traffic to your Twitter site, you need a good, eye-catching photograph of yourself.

What type of photo is eye-catching enough that you will be looked at first over other Tweeters?

When you first register on Twitter, you are provided with an avatar. Everyone gets the same avatar. What is all-too-common is that Tweeters will leave that up instead of providing a real picture. The Tweeter is then a “faceless entity” on a huge Social Media Site and easily gets lost in the crowd.

Your image is the first thing people see when they decide to follow you – or to not follow you. It should be, ideally, a recent photo of YOU. It can be your brand’s logo, but if you are going to be the sole person using the account, then you should have a picture of yourself. Seeing a real picture of you gives others the feeling that they know you. Also, don’t change your photo too often – other users tend to see the image before the name, and you can get lost if you change your image too frequently.

So the moral of the story is – get other Tweeters to notice you by providing a fresh and recent picture of yourself.

Ali Magnano
Director of PR
Richter10.2 Media Group
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If you think that Social Media, as represented by blogging, Facebook, Linkedin, Twitter, YouTube, etc।, is only a personal or social pursuit with no room for making money or corporate involvement, you are clearly still living in 2002.

The Social Media population has been greatly increasing over the years। Twitter, the famous microblogging site, has grown an astonishing 1328% in the past year alone. With applications promising to “Increase your Twitter followers by eleventy-billion in seconds”, it’s no wonder Twitter is spreading like wildfire.

There has been a paradigm shift in the way that promotion and marketing is reaching the public। Social Media is not only supplementing mainstream media, but is actually replacing many traditional media avenues. With RSS feeds and Social Media bookmarking sites, there is hardly a need to read the newspaper that so conveniently arrives on your doorstep, and the public apparently agrees, as evidenced by the shuttering of or the exclusive focus online by some of the country’s oldest papers.

For businesses struggling to find their footing in the ever-expanding social media landscape, there is some good news: there is a simple way to take advantage of this whole evolution and integrate your business with Social Media, build your public relations and get the maximum amount of presence on the Web. With the Social Media Press Kit, which is a microsite designed to showcase you and your company to your target public audience, the doors become open to the Social Media world. A cutting edge Web PR firm (one of the few companies in the world dedicated exclusively to this new field), Richter10.2 Media Group, has created this tool to help you capitalize on the world’s most popular social and business networking sites. It is an instant communication tool to maintain constant rapport with your target demographic from anywhere in the world.

To learn more about the best practices in Social Media and how they can help expand your business, visit www.whywebpr.com.

Ali Magnano

Director of PR

Richter10.2 Media Group

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What is a Social Media Press Kit?? It is a tool that will help you expand your business and your presence on the web.

To find out more-watch this short video! By clicking here.

Ali Magnano
Director of PR
Richter10.2 Media Group